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Victory Teams Up With S&S Cycles

Victory Teams Up With S&S Cycles

Release Date: 8/10/2004

Medina, MN. - (MCNW) To satisfy the power and performance desires of its customers, Victory Motorcycles has teamed up with the leading aftermarket source for American V-twin performance equipment, S&S Cycle, Inc. in an alliance that will result in development of high-performance engine components for Victory motorcycles.

Victory, the motorcycle division of Polaris Industries Inc., will provide the S&S Cycle product development team with technical information about Victory Freedom™ V-Twin engines as well as advanced information about new Victory products. This will allow them to design, test and produce performance equipment for Victory motorcycles in the most timely fashion.

The alliance was announced during the Polaris 50th anniversary celebration held at the Minnesota State fairgrounds this past July and will be formally unveiled to hardcore motorcycle enthusiast this August during the Sturgis motorcycle rally. The alliance represents an ongoing commitment by Victory to only partner with the best in the industry and will allow Victory owners to outfit their motorcycles with the most coveted performance products in the business.

“We responded to our customers’ and dealers’ requests for more performance equipment by working with the best aftermarket performance company in the business, S&S Cycle,” said Victory General Manager Mark Blackwell. “Our customers will have access to outstanding performance products from the true industry leader. This is in keeping with the Victory approach of partnering only with the best in the business.”

S&S Cycle is a family owned and operated aftermarket company that has produced V-twin performance equipment for 46 years. The company is based in Viola, Wisconsin, and distributes its products through a worldwide network of S&S dealers.

“It’s important to us that the Victory brand is recognized for its ingenuity and its edginess, and I think the new Hammer™ exemplifies Victory’s commitment to performance,” said S&S Cycle President Brett Smith. “The relationship between S&S Cycle and Victory has been fantastic. I think our two companies work very well together and share a lot of the same values and approaches to this business. It’s a very exciting relationship.”

Smith said the first S&S Cycle products for Victory motorcycles will be performance kits that convert Victory’s Freedom™ 100/6 and 92/5 V-twin engines into high-performance 106-cubic-inch (ci) engines. These kits are scheduled to be available in the spring of 2005.

S&S Cycle will sell its Victory-related performance equipment directly to authorized Victory dealers and will not sell the products directly to consumers.

“Not only does this relationship support the Victory customer base, it also supports the dealer network and its critical involvement in projects like this,” Smith said.

Victory has eight models in its 2005 lineup, including the all-new Hammer™ with the new Freedom™ 100/6 V-Twin, a 100-ci engine with the cruiser segment’s first production 6-speed overdrive transmission. The other seven models in the 2005 Victory lineup – the Kingpin™, Kingpin™ Deluxe, Victory Vegas™, Touring Cruiser, two limited-edition Ness Signature Series models and the new Vegas 8-Ball™ – are powered by the Freedom™ 92/5 V-Twin, a 92-ci engine with a 5-speed transmission. The Ness Signature Series Kingpin™ and Vegas™ feature custom touches by Victory styling partners Arlen and Cory Ness.

“We have a very close relationship with the Ness family and I was very impressed that Victory decided to work with them to get some styling input,” said Smith. “I thought it would be a natural fit for S&S Cycle to do the same thing with Victory on a performance level, and it is working out very well.”

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